Marketing research on red bull energy drink in vietnam market essay

Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottled water, sports drinks, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee. Within this industry, consumers have been buying less soda and more energy drinks. Americans today are consuming about the same amount of soda as they were in

Marketing research on red bull energy drink in vietnam market essay

Overview Sports and energy drinks have transitioned from being a niche product to one of the fastest growing product categories in the global soft drinks market. This change has primarily been brought about by a growingly evident consumer focus on health and fitness.

Moreover, as the consumption of aerated drinks heads for a visible decline in many important markets of the world, the time is ripe for energy drinks to make a mark in terms of both volume sales and revenue. With energy drinks no longer being the preserve of athletes and sportspersons, the coming years will bring new consumers into the folds of the global energy drinks market.

This factor will play a key role in enabling the global energy drinks market rise at a double-digit CAGR between andanalysts opine. The report maintains a sharp focus on the changing trends within the energy drinks market, with a special emphasis on spotting emergent product categories. A region-wise outlook helps companies spot opportunities that will prove profitable to companies, both local and international.

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A detailed analysis of the competitive shares of the leading market players is yet another highlight of the report. The key criteria for segmentation are: Product type, end users, distribution channels, and geography.

Global Energy Drinks Market: Trends and Opportunities With consumers across all demographic categories increasingly being drawn toward products that offer health benefits, clever marketing and branding will remain crucial to the success of energy drinks brands worldwide.

Moreover, with consumers consciously cutting down on the consumption of sugar-sweetened drinks and the number of diabetics rising worldwide, a massive opportunity is shaping up in the sugar-free energy drinks market, the report finds.

At the same time, the obesity pandemic will give a fillip to low-calorie energy drinks.

Marketing research on red bull energy drink in vietnam market essay

Packaging will be a defining trend in the energy drinks market, becoming nearly as important as improved product formulation. As more energy drinks bustle for space on retail shelves, packaging will be a definite purchase influencer for consumers. While the market carries a positive long-term growth outlook, companies need to reassess their product formulas to overcome negative publicity related to potentially harmful ingredients in their products.

The dynamic economies of countries in Asia Pacific and Latin America, coupled with a young consumer base, will drive sales of energy drinks in these regions.

However, companies are recommended to not entirely shift their focus from mature markets such as those in North America and Western Europe, where consumers are ditching sodas for healthier alternatives.

Overall, the demand for greater functionality in drinks will be a defining demand driver in the energy drinks market. Key Players The leading companies in the global energy drinks market are: PepsiCo, Hansen Natural Corp. The report offers a comprehensive evaluation of the market.

It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios.

Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape.

The study is a source of reliable data on: The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook.

All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market.

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TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place. All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones.Latest environmental news, features and updates.

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