Taiwan's Rampaging Dragon Acer, Inc was started in as a company originally named Multitech by Stan Shih, his wife, and three friends.
This report is an endeavour to analyse the case, Acer, Inc: We have first dealt with the business landscape that gives us a sneak peek through Acers timeline. We get an idea of how the idea of Acer was conceptualised and what are the challenges faced by Acer today.
Based on the weakness of Acer we have suggested some recommendations. These recommendations have been studied from the Human resource, Finance, Operations and Marketing perspective. In the later part there are analysis of Lius strategy with reference to pros and cons of his strategy.
Also a similar analysis has been done for Shihs strategies so that we can weigh the advantages and disadvantages of both the strategies. Then we have moved on to Industry analysis.
Following this we have the main issue that Acer is facing and what are our recommendations which are based on elaborate logic and reasoning.
At the end we have suggested the implementation plan to give some guidelines as to how Acer should go about its new product Aspire. And with this we have concluded. To enable better understanding of the report, especially the financial analysis we have attached an Appendix at the end of the document.
Originally Known as Multitech, the company was founded in Taiwan by Shih, his wife and three friends in the year Shih and his wife as the accountant and 11 employees. Multitech was capital constrained and so the CEO instituted a strong norm of frugality.
He told his employees that customers came first, employees second and shareholders third. Shih delegated the powers to the employees and entrusted them to work for the best of the company. He didnt believe in controlling them and encouraged a think and learn culture where the employees were faced with challenges everyday and came up with new solutions on their own.
All those lead to the commoners culture. Inwhen Shih tried to expand, he targeted the smaller neighbouring market.
At first the response to the promotions was poor because no one believed that a Taiwanese company could produce such hi-tech products. Inmutitech introduced its first mainstream commercial product,Microprofessor.
Inthe company went on to claim a stake in Europe. In several Asian countries, Multitech was already a solid player, e. A US company registered as Multitech, reported that the Taiwanese company was infringing its right.
So they changed the name to Acer. Acer went public to cater to its capital shortage. Also there were recruits from outside to have a 2fresh look at Acers executive and mid level managerial posts.
This stirred bitter feelings among the outsiders and the insiders. There was competition from Dell and Bell Packard and Acers gross margin began eroding. The organisation forgot the frugality principal and later to control costs there were layoffs and bell curve introduced.
Acer wanted to go global. They tackled most of their problems like inventory control, holding costs etc, through innovation. There were two business units: Strategic Business unit took care of the production and engineering, and Regional Business Unit looked after the Sales and Marketing.
In February, the Acer America Corporation has come up with a new product Aspire whose feasibility in the global markets is to be evaluated.
The issue between the paratroopers and the ground troops: Over the next few years, he brought in an about a dozen top level executives and middle managers.
For many of the self styled ground troops these paratroopers were intruders who didnt understand Acers culture or values but were attracted by the soaring stocks.
Shih wanted to induct new outsiders in to the organisation who could bring in fresh and outsiders perspective.Acer, Inc: Taiwan's Rampaging Dragon. Case International Management by Giovanni Ricalo on 8 August Tweet.
Report abuse. More presentations by Giovanni Ricalo Acer. Acer, Inc: Taiwan's Rampaging Dragon. Case International Management. Acer, Inc: Taiwan's Rampaging Dragon. Case Transnational Management. Acer, Inc: Taiwan’s Rampaging Dragon Michelle L Danielle Humphreys Lizbeth Esi 2) Executive summary Acer, Inc, is a Taiwanese personal computer (pc) company, originally known as Multitech, was founded in Taiwan in , by Stan Shih, his wife and three friends.
Acer, Inc: Taiwan’S Rampaging Dragon. This article mainly describes Acer computer group chairman by 25 year management attentively, not only creates Acer becomes the global fifth big computer brand, even in the third world area's percentage, is surpasses global big plants and so on HP, Compaq.
Executive Summary: This report is an endeavour to analyse the case, Acer, Inc: Taiwan’s Rampaging Dragon from Human resource, Marketing, Operations and Finance point of. By Ngoie Joel Nshisso International Business Ph.D. program Northcentral University December Acer, Inc.
This report is an endeavour to analyse the case, Acer, Inc: Taiwan’s Rampaging Dragon from Human resource, Marketing, Operations and Finance point of view. We have first dealt with the business landscape that gives us a sneak peek through Acer’s timeline/5(3).